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News and Insights from Evisible…

Yoast is Toast?…

Having moved one of our domains entirely to WordPress, we have recently spent some time at Evisible Towers assessing SEO plugins. Essentially our experiment was to decide whether the ubiquitous ‘Yoast’ or the old faithful ‘All in One SEO toolkit’ plugins best suited our needs.  We leaned a lot about the differences between the two,…
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Google Analytics User Explorer – a privacy conflict?

Google recently updated its Google Analytics platform with a new ‘User Explorer‘ feature. Available under the ‘Audiences’ tab, the feature provides individual session data apparently anonymised by the use of a Google assigned session ID. However, particularly where e-commerce tracking is available it seems possible to cross reference transaction data with the anonymous session id.…
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Time to clean up that Murky past?

No more trawling whois to clean up inbound links, Google create a tool the allows you to disavow all those link farm skeletons from your inbound link profile’s murky past.   Back to blog / Back to Evisible

Making Email Searchable

Excellent article from Wired discussing the merits of considering Search Engines when designing your trade emails… Read the article Back to blog / Back to Evisible

Bye, Bye Waterfall, hello ‘Responsive’ web design

Readwriteweb article discussing how the traditional ‘Waterfall’ design management ethos following wider project mangement trends by giving way to ‘Responsive’ design practices, worth a read… Read the article Back to blog / Back to Evisible

Penguin rules

Excellent analysis of the latest so called ‘SEO killer‘ update from Google from Search Engine Watch, explores the apparent targeting of ‘Spammy’ back links with some common sense suggestions for compliance… Read the article Back to blog / Back to Evisible

HTTP not so S

New research from the École Polytechnique Fédérale de Lausanne discovers a vulnerability in HTTPS web encryption. Article from The Economist Back to blog / Back to Evisible  

What’s in a Tweet?

Great info-graphic from The Economist, dissecting what’s behind a Tweet… Read the Article Back to blog / Back to Evisible

The Google way to blackout your site…

With the impending SOPA circus coming to a head, Google has issued guidelines on how to minimise any potential lasting hang over caused by temporarily closing down your site, removing or changing page content as a protest… Beyond the agitating the advice could be applied in different circumstances where content is temporarily changed or removed…
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Google Algorithm updates and fun with Codenames

Useful and amusing post on recent algorithm changes to Google Search and how Google comes up with codenames for updates like ‘Panda’ and ‘Caffeine’ Read the Google Blogpost Back to blog / Back to Evisible