Client: Tru-Thoughts Recordings Ltd. (tru-thoughts.co.uk)
Industry: Independent Music Label
The Challenge: Implementing a robust Cookie Management policy and platform
Tru Thoughts, an established and globally respected independent record label, needed to strengthen their website’s compliance with evolving data privacy laws like GDPR and the ePrivacy Directive.
As we had built the website and managed the hosting and development over the last few years, it was natural they came to us to help…
Their goals were clear:
- Provide users with clear options for cookie and data consent
- Maintain accurate marketing data without compromising privacy
- Implement Google Consent Mode v2 for smarter analytics and advertising
- Build greater trust with their audience through a transparent, secure approach
Our Approach
Evisible worked closely with Tru Thoughts to implement a tailored Consent Management Platform (CMP) and integrate it with their existing tracking tools. The result was a streamlined setup that respected user privacy, delivered reliable marketing data, and supported long-term compliance.
✅ Selecting and Customising the CMP
We guided Tru Thoughts through selecting a CMP that balanced compliance, flexibility, and ease of use. The final setup included:
- Fully GDPR-compliant consent banners
- Simple, user-friendly controls for cookie preferences
- Seamless integration with their website design
- Cost effective and value focused
🔄 Integrating with Google Tag Manager and GA4
To ensure the CMP worked hand-in-hand with their tracking stack, we:
- Integrated the CMP with Google Tag Manager (GTM), allowing tags to fire conditionally based on user consent and optimised loading of scripts
- Configured GA4 to respect consent choices while continuing to collect key marketing insights
- Created a dynamic, privacy-first system that worked in real time
📊 Implementing Google Consent Mode v2
With Consent Mode v2 in place, Tru Thoughts could:
- Continue measuring conversions using modelled data, even when users opted out of cookies
- Reduce data loss and improve insight quality
- Optimise ad performance without compromising compliance
🔐 Aligning with ISO 27001 Standards
We ensured the entire setup followed the principles of ISO 27001—strengthening data security and adding a layer of trust and professionalism to Tru Thoughts’ online presence.
📈 Ongoing Support and Optimisation
We didn’t just walk away after launch. Ongoing support included:
- Monitoring CMP performance and compliance
- Regular reporting on consent rates and data trends
- Continual optimisation based on changes in privacy regulations
The Results
Tru Thoughts now benefits from a robust, privacy-first setup that supports both compliance and marketing goals:
- ✅ Full GDPR and ePrivacy directive compliance
- ✅ Increased trust and transparency for website users
- ✅ Accurate GA4 data and optimised ad performance
- ✅ Reduced risk through ISO 27001-aligned practices
- ✅ A confident, future-proof digital setup
Final Thoughts
By partnering with Evisible, Tru Thoughts didn’t just tick a compliance box—they built a digital foundation that respects user privacy while powering better marketing decisions. Integrating the CMP with GTM and GA4 created a solution that’s as effective as it is ethical.
Get in touch…
Connect with us through Twitter, Linkedin or Facebook, or drop us an email to office@evisible.co.uk to find out more…