TechCrunch are reporting news that Google are now featuring 6 second previews of Video Content at the top of Search results.
This is a major game changer for organisations that rely on 1st page visibility on the Big G. Search savvy companies will need to focus more on video content generally now, so good news for content producers.
But also it is now crucial to ensure that the 1st 6 seconds really stand out and ultimately, that the video content being curated is innovatively marked up and seeded in a Google friendly way… Time to take your YouTube channels seriously…
Next question… How long until paid video ads in SERPs?