Measuring Success
In the realm of digital marketing, data is key to success. Understanding where your website visitors come from, how they interact with your site, and what they are searching for is essential to converting them into customers.
Success is measured through performance data—ranging from detailed insights on individual channels to overarching revenue reporting. The way we collect, analyse, and act on this data is crucial in assessing progress towards your business goals, shaping strategies to surpass them, and identifying new opportunities.
Evisible specialisations
At Evisible, we focus on Google Analytics 4 (GA4), the latest evolution in analytics technology. GA4 offers enhanced tracking capabilities, event-based data, and cross-device measurement, giving you a deeper understanding of your customers’ journeys. We ensure your GA4 setup is optimised to capture the metrics that matter most to your business.
In addition to analytics, we provide consent management services. With privacy regulations becoming more stringent, it’s critical to manage user consent effectively. We implement solutions that ensure compliance with GDPR and other data protection laws, giving your visitors transparency and control over their data while maintaining the integrity of your tracking.
Our services include a comprehensive toolkit: from GA4 and Adobe Analytics to proprietary content analysis tools, UX evaluation, and search engine ranking reports. We identify the key performance indicators that are most important to your business and ensure your data is both accurate and actionable.
Our data reporting is structured, consistent, and benchmarked against industry standards. We present our findings in a way that cuts through the jargon, providing clarity on your return on investment (ROI) and offering clear strategies for achieving sustainable success—all while keeping data privacy front and centre.
Contact the team…
+44 (0) 239 4222589
Connect with us through Twitter, Linkedin or Facebook, or drop us an email to office@evisible.co.uk